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Numly Women Leaders: How Does Marketing Head Shalini Ramakrishnan Establish Work-Life Harmony

By Shalini Ramakrishnan, Director of Product Marketing

Achieving harmony in work-life balance sounds utopian as a concept, especially with the stark impact
that COVID-19 has had on workforce dynamics. Reports are now indicating that a majority of the
women are being forced to drop out of the workforce at an escalating rate. However, in the face of
unprecedented challenges and the way the pandemic has transformed our society, leaders like
Shalini Ramakrishnan – Director, Product Marketing at Numly, is endeavoring to bring about a change
with guidelines and solutions that boost resilience and productivity.

1. In your present role, what are the unique qualities or characteristics that you have brought to
your career and workplace?
My innate ability to work across divisions and verticals is the most unique quality that I bring
to my role. I have had the opportunity of using this ability to experiment across divisions –
Sales, Operations, Product Training, and Customer demos without having to be streamlined
into a single role.

2. Every woman has different commitments and schedules in and out of the office. How do you
strike a balance between work and home?
We all know that achieving harmony at work and home is always a challenge, what with the
system redefining the ‘new normal’. The way I have learned to juggle both responsibilities is
by defining strict timelines and dividing up tasks to make work-life integration successful,
especially with my presence required across three time zones. This has helped me shift my
mindset in a way that I can prioritize my well-being and define boundaries for a more
productive and improved ecosystem – at both work and home.

3. How do you see COVID-19’s impact, both immediate and long term, on changing the nature
of how we work?
COVID-19 was almost a bolt out of the blue for organizations across the globe, and the
disproportional impact that it has had in the way organizations and individuals work cannot be
discounted. The immediate impact was transitioning to a remote working model that isolated
employees and left behind a silo mindset with minimal engagement and communication.
Overall, I see a fall in employee morale with organizations struggling to restore trust and
positivity. With the hybrid working model here to stay, they are now scrambling to re-invent
the work culture in the face of these existential challenges. Sustainable solutions are,
therefore, critical in the long-term – with increased engagement between peers and
managers, corporate flexibility to ensure the same levels of productivity, and the need for
reskilling and upskilling for innovation and strategic leverage.

4. What are the biggest challenges that you see with women in the workplace? Notwithstanding,
are there any benefits or opportunities of how the pandemic is transforming how we work and
live?
The challenges that women have had to face have been vastly disproportional and more
impactful on women. Women are striving to strike harmony with multiple responsibilities of
work, family, and home. Also, the biggest predicament for women is to be able to keep a
sense of normalcy in the current circumstances and how they can be best managed.
Organizations have started to recognize the struggle that women have been facing due to the
shift in work dynamic and incorporating initiatives that enable women employees and leaders
to drive a successful career for themselves. Work-life balance in the post-pandemic world is
an art that women in specific have to grow to master, with the transition from remote working
to the hybrid working model. The only benefit that I foresee is a sense of flexibility and a
smarter and more productive way of working.

5. In these trying times, how has Numly been a pillar in your work-life? How do you stay
motivated?
With the undue burden of mental load that has taken a toll on the well-being of women at
large, I would consider my team at Numly as one of the most dynamic and adaptive teams
that I have worked with thus far. Numly has been a pillar and extremely supportive of my
career choices, regardless of my gender. The freedom to define my timelines or decisions to
drive initiatives across numerous verticals was a shift that was graciously accepted by the
management and is motivation in itself.

6. What are some of the stereotypes and biases that you have experienced as a female leader?
How did you champion gender equality?
There have been some stereotypical situations that I have faced as a female leader, which is
questioning my ability to work effectively and deliver productive results. In the initial stages of
my career, these typical gender-biased remarks were prevalent and I chose to push them
under the carpet. However, the nagging question remained in my mind and I started to
introspect about how these preconceived notions could be dealt with. And I worked around
championing gender equality through empathy and behavioral changes.

7. Tell us about the Women Leadership Development and D,E&I programs in Numly. Has it
been implemented, and if yes, how has it worked?
Numly has successfully implemented comprehensive programs with a collective vision – the
Women Leadership Development and D,E&I programs. Amongst the gamut of programs that
are being implemented across organizations, these programs are designed on the core
foundation that developmental changes are essentially driven by behavioral and cultural
changes within an organization. The D,E&I program identifies skill gaps, addresses changes
in behavioral and critical skills, and recognizes and empowers women leaders to work and
evolve without bias. As opposed to the conventional external coaching formats employed
across organizations, Numly believes that peer-peer coaching not only elevates the
engagement within your organization, but is an experience that is bound to resonate with
employees in terms of connecting, engaging, and networking through an exchange of skills –
and most importantly, by breaking hierarchical barriers. We also have a host of ‘Getting
started’ programs where organizations can get started and onboard their employees with
ample learning material that is bound to transform their learning journey into a peer coaching
experience.

8. What advice would you give to women who want to be a mentor/coach?
The best advice that I would give to anybody who wants to be a coach is to understand that
every individual has struggles, weaknesses, and vulnerabilities. And the ability to take
cognizance of the fact that you have to first be a coach before you can become a leader is
imperative. I believe that the coach-learner dynamic is a mutually beneficial learning journey –
where both reap benefits that contribute to their growth. If there is a skill that is unique to you,
the onus of imparting that knowledge to another individual as a mentor or coach lies with you.
Embrace any opportunity to be a coach as it not only minimizes the distance between you
and the mentee but also helps foster mutual trust.

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